Built to Achieve Workshops

Improving your Communications

Good communication is the key to promoting and selling your products and services, but it is also extremely important when engaging with funders, commissioners and other stakeholders.

As part of the Built to Achieve workshop programme of Social Enterprise development, Business Link are offering you the opportunity to improve your communications and drive your enterprise forward. Discover how to:

Make your story stand out from the crowd
Understand the news agenda
Structure an effective media release
Build good media relationships

During the workshop, we will also look at how to reach stakeholders and ensure they take an interest in you. The session will help you to:

Capture and hold stakeholders' attention
Develop your organisation's story
Identify your stakeholders' communications needs
Choose the right method of communication

Wed 9 June	1.30-4.30pm	National Glass Centre, Sunderland
Thu 10 June	1.30-4.30pm	XCel Centre, Newton Aycliffe
Wed 23 June	1.30-4.30pm	Earth Balance, near Bedlington, Northumberland
Thu 24 June	1.30-4.30pm	Hartlepool College Business Development Centre, Hartlepool

Places are limited, so book yours now free on 0191 281 5777 or email businesslink@btob.co.uk

Fundamentals of Digital Marketing

Digital marketing is changing at an almost unbelievable pace, with useful new techniques and tools now being used as alternatives to traditional methods of marketing. Using web, email and other digital media to promote your work can also be especially useful for organisations with limited budget and resources.

As part of the Built to Achieve programme of workshops, designed specifically for Social Enterprises and the Voluntary and Community Sector, Business Link is offering you the opportunity to learn more about the basics of digital marketing, and how it can help to grow your Enterprise.

You will leave this workshop with a clear understanding of:

Different types of digital marketing, including pro's and con's for each
How to ensure that digital marketing is appropriate for your Enterprise and its social purpose
How to make choices about which digital marketing methods are best for your Enterprise
The similarities and differences between digital marketing and traditional marketing methods
How to set objectives for digital marketing and realise its potential
How to measure the impact of your digital marketing and improve response rates.

Wed 7 July	13:30 - 16:30	Green House, Stanley, Co. Durham
Tue 13 July	13:30 - 16:30	Longhirst Hall, nr Morpeth
Thu 15 July	13:30 - 16:30	Aston Hotel, Darlington
Thu 22 July	13:30 - 16:30	MPH Training Centre, Gateshead

Places are limited, so please email businesslink@btob.co.uk or call 0191 281 5777 to book your place today.

Upcoming Workshops

Built to Achieve Workshops

Improving your Communications