An Environmentally friendly event is a contradiction in terms.
A video meeting or an internet-based seminar would be better for the environment – there is no travelling involved; no need to heat or cool a hall or other accommodation, including a selection of hotel bedrooms.
But there are times when there is no substitute for meeting face-to-face and on those occasions compromise is the answer.
Indeed we take the environment so seriously now that there is a British Standard for sustainable events management – BS 8901 – which BtoB has recently been fully accredited to comply with when managing the organisation and delivery of their events.
From concerts to trade shows, business conferences to the London 2012 Olympics, event organisers are focusing on sustainability more than ever before. Not just carbon emissions, but also the impact on the local community, waste management, employment, sustainable investment and so on. Organisers are under pressure to ensure local people are not adversely affected by an event held in their vicinity; that emissions are kept to a minimum; employees are treated fairly; long term benefits secured; and supply chain management improved.
BS 8901 follows the common 'plan-do-check-act' approach of many management system standards and defines three phases of event management:
Phase One: Planning - this phase requires an organisation to define its policy and commitment to sustainable development. Stakeholders and sustainability issues are required to be identified and key performance indicators for improved event sustainability are set.
Phase Two: Implementation - this phase requires an organisation to define responsibilities, ensure staff are sufficiently trained and competent and provide sufficient resources to implement and operate its event management system. It also requires it to manage its supply chain.
Phase Three: Check and review - the final phase is about monitoring, measuring and evaluating the event in relation to the management system and the objectives set, and then taking action to continually improve event performance.
While London 2012 is one of the more visible and ongoing test cases, BtoB have already taken sustainability on board when organising our events.
Kavita Shial, Project Manager at BtoB, says: “We look carefully at every event we are asked to organise, to ensure we are embedding sustainability – social, environmental and economic - in all elements of the event management process.
“During the event management process, venues are asked to complete a sustainable venues benchmarking tool, where they are asked to provide details of the sustainability credentials of their venue. This covers areas such as whether the venue has natural daylight to minimise the use of electricity, provides tap water to avoid having to use bottled water, whether the venue is accessible by public transport etc.
“Also sustainability targets are set for each event we organise, linking to aspects such as how we will minimise waste production, air emissions, use of raw materials, energy use as well as taking into consideration health and safety, equality and diversity, and sustainable procurement during the management of the event.”
Going forwards, all BtoB events will be run in compliance with BS 8901.
For more information on the sustainable event management standard, click here
For more information on sustainable event management certification, click here
Check out www.btob.co.uk for future international events, both in the UK and overseas.
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